Entering Southeast Asia, the gateway to growth

With a focus on speed and proactive management, we get businesses fully operational in Southeast Asia in a rapid and controlled way, ready to take full advantage of the dynamic regional opportunities.

Entry mechanisms

Joint ventures and partnerships

Mergers and acquisitions

Incorporation and setup

Purple water lilies and green lily pads in a pond with a city skyline of tall modern buildings under a partly cloudy sky.

Source: Medela AG

Success Story

Establishing an ASEAN presence in Singapore

Silberstein + Partners supported Medela in establishing and expanding their operations in Southeast Asia.

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Success Story

Setting up and driving Southeast Asia growth

Silberstein + Partners facilitated IMT's expansion into Southeast Asia and provides ongoing support.

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Source: IMT Information Management Technology AG

Entry STEPS

A rapid, revenue-first approach to market entry

Market entry typically follows our STEPSTM process which delivers speed and efficiency with minimal risk.

We take a highly lean but strategic approach which focuses on what realistically drives value: validating demand, creating revenue quickly, and building a scalable growth foundation. By being exclusively responsible for market entry, we let clients concentrate on the big picture: capturing meaningful returns in a vast new market.

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Scope and validate

Confirming the opportunity is real, viable and optimally aligned with the client’s strategy. Core go-to-market principles are applied to identify “product-profit-market fit”, revenue "early wins", government support and incentives, and possible obstacles.

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Tailor entry mechanism

Evaluating and selecting the most appropriate route to entry, whether via a joint venture or partnership, a merger or acquisition, or incorporation and set-up. If necessary, we identify targets and engineer potential approaches and deals.

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Establish presence

Establishing a fully operational presence whether via a distributor agreement, subsidiary setup, partnership or joint venture, or an acquisition. From paperwork to people, we put everything in place to do business.

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Pilot and iterate

Minimising risk by testing assumptions in tailored and targeted sales motions, while iterating based on real data. This ensures new and existing sales infrastructure is optimally tuned, both initially and continually, to achieve maximum growth.

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Scale and sustain

Transitioning from initial success to a truly repeatable sales model that is built for long-term, sustainable growth. This might include, product-market improvements, strategic capability work, and most often ongoing operational management.