Setting up and driving Southeast Asia growth

IMT is a Swiss engineering company that successfully implements customer visions in medical technology and industrial applications. With over 30 years of experience, IMT has completed more than 500 successful projects, supported by a team of over 100 experienced professionals. The company offers services in medical device development, regulatory affairs, quality management, software development for industrial applications, system engineering, and product design.

Silberstein + Partners facilitated IMT's expansion into Southeast Asia by incorporating their Singapore entity, establishing back-office operations, hiring of local talents, setting up their physical office, assisting with government grant applications, and managing product licensing and registration.

IMT continues to be a valuable client for whom we provide ongoing operational support to ensure their success in the region.

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We have been working with Silberstein + Partners at a high professional level for years. Especially at the beginning of our activities in Asia, we depended on a locally networked and reliable partner to drive our project forward without delays. We can recommend cooperation with them to anyone who needs competent, trustworthy, and efficient support for projects in Southeast Asia.

Harri Friberg, Founder, IMT

Entry STEPS

A rapid, revenue-first approach to market entry

Market entry typically follows our STEPSTM process which delivers speed and efficiency with minimal risk.

We take a highly lean but strategic approach which focuses on what realistically drives value: validating demand, creating revenue quickly, and building a scalable growth foundation. By being exclusively responsible for market entry, we let clients concentrate on the big picture: capturing meaningful returns in a vast new market.

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Scope and validate

Confirming the opportunity is real, viable and optimally aligned with the client’s strategy. Core go-to-market principles are applied to identify “product-profit-market fit”, revenue "early wins", government support and incentives, and possible obstacles.

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Tailor entry mechanism

Evaluating and selecting the most appropriate route to entry, whether via a joint venture or partnership, a merger or acquisition, or incorporation and set-up. If necessary, we identify targets and engineer potential approaches and deals.

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Establish presence

Establishing a fully operational presence whether via a distributor agreement, subsidiary setup, partnership or joint venture, or an acquisition. From paperwork to people, we put everything in place to do business.

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Pilot and iterate

Minimising risk by testing assumptions in tailored and targeted sales motions, while iterating based on real data. This ensures new and existing sales infrastructure is optimally tuned, both initially and continually, to achieve maximum growth.

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Scale and sustain

Transitioning from initial success to a truly repeatable sales model that is built for long-term, sustainable growth. This might include, product-market improvements, strategic capability work, and most often ongoing operational management.