Southeast Asia will more than double its middle class consumers to 400 million by 2030, supporting a massive B2B and B2C adoption of tech. The opportunity is clear but expansion to any new market is fraught with failure, and Southeast Asia requires a precise combination of local insights, strategic adaptation, and robust execution.

We draw on two decades leading successful market entries and expansions in ASEAN and combine that with our specialist knowledge of what works and what doesn’t for high-growth tech firms. We create a bespoke expansion strategy based on our winning formula and, if desired, execute on this on the client’s behalf.