Establishing an ASEAN presence in Singapore

Medela is a Swiss-based global medical device company, founded in 1961, specializing in research-based breast milk feeding products and medical vacuum solutions. With a presence in over 100 countries, Medela is committed to advancing research and developing innovative solutions that support mothers, babies, and healthcare professionals and improve health outcomes worldwide.

Silberstein + Partners supported Medela in establishing and expanding their operations in Southeast Asia. Our assistance included the incorporation of their Singapore entity, setting up back-office infrastructure, hiring local talents, establishing a physical office, applying for relevant grants, supporting sourcing activities, and managing product registration and licensing processes.

Our comprehensive support enabled Medela to effectively navigate the regional market and commence operations smoothly.

Entry STEPS

A rapid, revenue-first approach to market entry

Market entry typically follows our STEPSTM process which delivers speed and efficiency with minimal risk.

We take a highly lean but strategic approach which focuses on what realistically drives value: validating demand, creating revenue quickly, and building a scalable growth foundation. By being exclusively responsible for market entry, we let clients concentrate on the big picture: capturing meaningful returns in a vast new market.

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Scope and validate

Confirming the opportunity is real, viable and optimally aligned with the client’s strategy. Core go-to-market principles are applied to identify “product-profit-market fit”, revenue "early wins", government support and incentives, and possible obstacles.

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Tailor entry mechanism

Evaluating and selecting the most appropriate route to entry, whether via a joint venture or partnership, a merger or acquisition, or incorporation and set-up. If necessary, we identify targets and engineer potential approaches and deals.

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Establish presence

Establishing a fully operational presence whether via a distributor agreement, subsidiary setup, partnership or joint venture, or an acquisition. From paperwork to people, we put everything in place to do business.

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Pilot and iterate

Minimising risk by testing assumptions in tailored and targeted sales motions, while iterating based on real data. This ensures new and existing sales infrastructure is optimally tuned, both initially and continually, to achieve maximum growth.

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Scale and sustain

Transitioning from initial success to a truly repeatable sales model that is built for long-term, sustainable growth. This might include, product-market improvements, strategic capability work, and most often ongoing operational management.