Achieving rapid ASEAN operational readiness

Emerald is a global venture capital firm focused on sustainable industrial innovation. Founded in 2000 and headquartered in Zurich, with offices in Toronto and Singapore, the firm has backed over 400 technology leaders in sectors like energy, water, industrial IT, and mobility.

Silberstein + Partners played a pivotal role in Emerald's expansion into Southeast Asia. Our comprehensive support encompassed the incorporation of their Singapore entity, establishment of back-office operations inclusive of HR support to HQ, and setup of their physical office.

Our holistic approach ensured Emerald's seamless entry and operational readiness in the region.

Entry STEPS

A rapid, revenue-first approach to market entry

Market entry typically follows our STEPSTM process which delivers speed and efficiency with minimal risk.

We take a highly lean but strategic approach which focuses on what realistically drives value: validating demand, creating revenue quickly, and building a scalable growth foundation. By being exclusively responsible for market entry, we let clients concentrate on the big picture: capturing meaningful returns in a vast new market.

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Scope and validate

Confirming the opportunity is real, viable and optimally aligned with the client’s strategy. Core go-to-market principles are applied to identify “product-profit-market fit”, revenue "early wins", government support and incentives, and possible obstacles.

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Tailor entry mechanism

Evaluating and selecting the most appropriate route to entry, whether via a joint venture or partnership, a merger or acquisition, or incorporation and set-up. If necessary, we identify targets and engineer potential approaches and deals.

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Establish presence

Establishing a fully operational presence whether via a distributor agreement, subsidiary setup, partnership or joint venture, or an acquisition. From paperwork to people, we put everything in place to do business.

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Pilot and iterate

Minimising risk by testing assumptions in tailored and targeted sales motions, while iterating based on real data. This ensures new and existing sales infrastructure is optimally tuned, both initially and continually, to achieve maximum growth.

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Scale and sustain

Transitioning from initial success to a truly repeatable sales model that is built for long-term, sustainable growth. This might include, product-market improvements, strategic capability work, and most often ongoing operational management.